Advanced Typography- Final Compilation & Reflection

30.8.2023-29.11.2023/ Week 1- Week 14

Kelly Lau Jie Ning / 0354839

Advanced Typography / Bachelor of Design (Hons) in Creative Media

Final Compilation & Reflection

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INDEX

Task 1: Exercises: Typographic Systems & Type & Play

Task 2 (A&B): Key Artwork & Collateral

Task 3: Type Exploration and Application

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SUBMISSIONS

Task 1: Exercises: Typographic Systems & Type & Play

30.8.2023-13.9.2023/ Week 1- Week 3

Exercise 1: Typographic System

Fig 1.1 final outcome (axis system)- JPG, week 1 (31.8.2023)

Fig 1.2 final outcome (radial system)- JPG, week 1 (31.8.2023)

Fig 1.3 final outcome (dilatational system)- JPG, week 1 (31.8.2023) 

Fig 1.4 final outcome (random system)- JPG, week 1 (31.8.2023)

Fig 1.5 final outcome (grid system)- JPG, week 1 (31.8.2023)

Fig 1.6 final outcome (transitional system)- JPG, week 1 (31.8.2023)

Fig 1.7 final outcome (modular system)- JPG, week 1 (31.8.2023)

Fig 1.8 final outcome (bilateral system)- JPG, week 1 (31.8.2023)

Fig 1.9 Final outcome (without grid) -PDF, week 1( 31.8.2023)

Fig 1.10 Final outcome (with grid) -PDF, week 1( 31.8.2023)

Exercises 2A: Type and Play

Fig 2.1 Image of chopped wood-JPG, week 2(10.9.2023)

Fig 2.2 Extracted Letterform on the baseline- JPG, week 2 (10.9.2023)

Fig 2.2 Reference font (Little One)- JPG, week 2 (10.9.2023)

Fig 2.3 Final letterforms on the baseline- JPG, week 2(10.9.2023)

Fig 2.4 The final letter"M"-JPG, week 2 (10.9.2023)

Fig 2.5 The final letter"N"-JPG, week 2 (10.9.2023)

Fig 2.6 The final letter"A"-JPG, week 2 (10.9.2023)

Fig 2.7 The final letter"J"-JPG, week 2 (10.9.2023)

Fig 2.8 The final letter"K"-JPG, week 2 (10.9.2023)

Fig 2.9 Original extraction and final letterforms next to each other- JPG, week 2 (10.9.2023)

Fig 2.10 Final type Design- PDF, week 2 (10.9.2023)

Exercise 2B: Type and play (Poster)

Fig 3.1 Final Poster- JPG, week 3 (15.9.2023)

Fig 3.2 Final Poster -PDF, week 3 (15.9.2023) 

Task 2(A&B): Key Artwork & Collateral

20.9.2023-11.10.2023/Week 4-Week 7

Task 2A: Key Artwork

Fig 4.1 Final key artwork-B&W, JPG, Week 5 (26.9.2023)

Fig 4.2 Final key artwork-coloured #1, JPG, Week 5 (30.9.2023)

Fig 4.3 Final key artwork-coloured#2, JPG, Week 5 (30.9.2023)

Fig 4.4 Final key artwork-coloured#3, JPG, Week 5 (30.9.2023)

Fig 4.5 Final key artwork-coloured#4, JPG, Week 5 (30.9.2023)

Fig 4.6 Final key artwork- B&W and coloured #1 #2 #3 #4, PDF, Week 5 (30.9.2023)

Task 2B: Collateral

Instagram link: https://www.instagram.com/kelly_design7/

Fig 5.1 Final Instagram layout, JPG, Week 7 (10.10.2023)

Fig 5.2 Instagram- Profile icon, JPG, Week 7(10.10.2023)

Fig 5.3 Instagram post#1, JPG, Week 7(10.10.2023)

Fig 5.4 Instagram post#2, JPG, Week 7(10.10.2023)

Fig 5.5 Instagram post#3, JPG, Week 7(10.10.2023)

Fig 5.6 Instagram post#4, JPG, Week 7(10.10.2023)

Fig 5.7 Instagram post#5-1, JPG, Week 7(10.10.2023)

Fig 5.8 Instagram post#5-2, GIF, Week 7(10.10.2023)

Fig 5.9 Instagram post#6, GIF, Week 7(10.10.2023)

Fig 5.10 Instagram post#7, JPG, Week 7(10.10.2023)

Fig 5.11 Instagram post#8, JPG, Week 7(10.10.2023)

Fig 5.12 Instagram post#9, GIF, Week 7(10.10.2023)

Fig 5.13 Instagram final layout, Instagram profile icon, Instagram posts, PDF, Week 7(10.10.2023)

Task 3: Type Exploration and Application

Press the link to download the font

Fig 6.1 The final design of the font, JPG, Week 10 (1.11.2023)

Fig 6.2 The final design of the font, PDF, Week 10 (1.11.2023)

Font Presentation

Fig 6.3 Final font presentation #1, JPG, Week 13 (15.11.2023)

Fig 6.4 Final font presentation #2, JPG, Week 13 (15.11.2023)

Fig 6.5 Final font presentation #3, JPG, Week 13 (15.11.2023)

Fig 6.6 Final font presentation #4, JPG, Week 13 (15.11.2023)

Fig 6.7 Final font presentation #5, JPG, Week 13 (15.11.2023)

Fig 6.8 Final font presentation #1, #2, #3, #4 & #5, PDF, Week 13 (15.11.2023)

Fig 6.9 Application of poster, JPG, Week 13 (15.11.2023)

Fig 6.10 Application of tote bag, JPG, Week 13 (15.11.2023)

Fig 6.11 Application of wall-mounted banner, JPG, Week 13 (15.11.2023)

Fig 6.12 Application of street billboard, JPG, Week 13 (15.11.2023)

Fig 6.13 Application of CD jewel case, JPG, Week 13 (15.11.2023)

Fig 6.14 All application design, PDF, Week 13 (15.11.2023)

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REFLECTION

Experience

Embarking on the Advanced Typography tasks, spanning Typographic Systems, Key Artwork, and Collateral, and Type Exploration, has been an immersive journey that transcended the confines of traditional design paradigms. The hands-on nature of these tasks immersed me in a dynamic exploration of typography's multifaceted role in visual communication. Engaging with diverse exercises and projects allowed me to experiment with type in varied contexts, expanding my creative horizons and fostering a deeper connection with the artistry of typography.

Observations

Throughout these tasks, my observations coalesced around the transformative power of typography as a design element. In Typographic Systems, the intricate dance between type and layout became evident as I navigated the complexities of establishing visual hierarchies. Creating Key Artwork and collateral revealed the symbiotic relationship between type and imagery, where the right typographic choices could elevate a visual narrative. Type Exploration further underscored the versatility of fonts, showcasing their adaptability across mediums and design applications.

Findings

Delving into these tasks unearthed valuable findings that will undoubtedly shape my future design endeavors. The strategic interplay of typefaces to convey mood and messaging emerged as a critical aspect. Crafting visual coherence through consistent type choices across collateral materials proved pivotal for a unified brand identity. Moreover, the importance of meticulous attention to detail became apparent, especially in Type Exploration, where subtle variations in type elements significantly influenced the overall aesthetic and impact of the design.