Advanced Typography-Task 3: Type Exploration and Application

18.10.2023- 21.11.2023/Week 8- Week 13

Kelly Lau Jie Ning/ 0354839

Advanced Typography/ Bachelor of Design (Honours) in Creative Media

Task 3: Type Exploration and Application

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INSTRUCTION

Task 3: Type Exploration and Application

In this task, we have three opinions for choosing what we want to do which are:

1. Create a font that is intended to solve a larger problem or meant to be part of a solution in the area of our interest be it graphic design, animation, new media or entertainment design, or any other related area not necessarily reflecting our specialization. End result: a complete generated font (.ttf) with applications.

or

2. Explore the use of an existing letterform in an area of interest, understand its existing relationship, identify areas that could be improved upon, and explore possible solutions or combinations that

may add value to the existing letterform/lettering. End result: a complete generated font (.ttf) with applications.

or

3. Experiment. For our idea to qualify as an experiment, it must be novel and unique — working with material that might be 3- dimensional, digitally augmented, edible, unusual, typographic music video, or fine art. End result: defined by the student.

1. Proposal 

First of all, I came out with three ideas for doing this task. The idea that I chose is the first one.

Fig 1.1 Proposal, PDF, Week 8 (18.10.2023) 

2. References

I tried to find some futuristic-looking fonts on Pinterest as my references.

Fig 2.1 References from Pinterest, JPG, Week 8 (20.10.2023)

3. Progress on Adobe Illustrator 

I have tried to do my work in Adobe Illustrator.

Fig 3.1 Failed work, JPG, Week 9 (25.10.2023) 

Unfortunately, my first work are all wrong so I redo it.

This is my second work. I redo all my font.

Fig 3.2 second work, JPG, Week 9 (28.10.2023)

Fig 3.3 Outline of the work, JPG, Week 9 (29.10.2023)

This is my third work. I tried to make the font better. It is also my final work before turning it into Fontlab.

Fig 3.4 Third work in Adobe Illustrator, JPG, Week 10 (1.11.2023)

3. Kerning progress in Fontlab

I put all my work from Adobe Illustrator to Fontlab.

Fig 4.1 Font in Fontlab, JPG, Week 11 (8.11.2023)

I tried to manage the kerning for each letter, number, and punctuation.

Fig 4.2 Kerning progress, JPG, Week 12 (15.11.2023)

4. Font Presentation

I also did font presentation in Adobe Illustrator.

Fig 5.1 doing font presentation in Adobe Illustrator, JPG, Week 13 (22.11.2023)

Final outcome 

Press the link to download the font

Fig 6.1 The final design of the font, JPG, Week 10 (1.11.2023)

Fig 6.2 The final design of the font, PDF, Week 10 (1.11.2023)

Font Presentation

Fig 6.3 Final font presentation #1, JPG, Week 13 (15.11.2023)

Fig 6.4 Final font presentation #2, JPG, Week 13 (15.11.2023)

Fig 6.5 Final font presentation #3, JPG, Week 13 (15.11.2023)

Fig 6.6 Final font presentation #4, JPG, Week 13 (15.11.2023)

Fig 6.7 Final font presentation #5, JPG, Week 13 (15.11.2023)

Fig 6.8 Final font presentation #1, #2, #3, #4 & #5, PDF, Week 13 (15.11.2023)

5. Applications 

Based on my proposal, my purpose for doing this font is to promote the group "Aespa". So I did so mockup for posters, billboards, and also some merch.

Final outcome

Fig 7.1 Application of poster, JPG, Week 13 (15.11.2023)

Fig 7.2 Application of tote bag, JPG, Week 13 (15.11.2023)

Fig 7.3 Application of wall-mounted banner, JPG, Week 13 (15.11.2023)

Fig 7.4 Application of street billboard, JPG, Week 13 (15.11.2023)

Fig 7.5 Application of CD jewel case, JPG, Week 13 (15.11.2023)

Fig 7.6 All application design, PDF, Week 13 (15.11.2023)

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FEEDBACK

Week 9 General Feedback: -do letter H, O, A, and M Specific Feedback: -Need to think about the type font for the band for doing promotion or doing their application

Week 10 General Feedback: Specific Feedback: -The letters are too complex -Need to use grids to do the letters

Week 11 General Feedback: Specific Feedback: -Need to change some of the parts -the stroke needs to be the same degree

Week 12 General Feedback: Specific Feedback: -Need to do the work faster

Week 13 Absent

Week14 General Feedback:
Specific Feedback:
-Try to submit your e-portfolio today

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REFLECTION

Experience

The experience of exploring diverse typefaces and understanding their nuanced characteristics has been particularly enlightening. Each font seemed to carry its own unique personality, eliciting specific emotions and responses. Navigating through the sea of serifs, sans-serifs, and display fonts provided me with a profound appreciation for the artistry embedded within typography.

Observations

I noticed how subtle adjustments in letter spacing, line height, and font weight can dramatically impact the overall aesthetic and legibility of a text. Experimenting with leading and kerning underscored the precision required in typography, emphasizing that seemingly minor adjustments play a major role in achieving visual harmony.

Findings

Findings from this task underscored the importance of hierarchy and consistency in effective type application. Crafting visual hierarchies through font weights, sizes, and styles emerged as a powerful tool in guiding viewer attention and facilitating a seamless reading experience. Consistency in type application across various design elements emerged as a key principle, contributing to cohesive and visually pleasing compositions.

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FURTHER READING

Fig 4.1 The Vignelli Canon written by Massimo Vignelli

Pragmatics

-Whatever we do, if not understood, fails to communicate and is wasted effort.

-Sometimes it may need some explanation but it is better when not necessary.

Discipline

- The attention to detail requires discipline.

-Every detail is important because the end result is the sum of all the details involved in the creative process no matter what we are doing.

-Discipline is a set of self imposed rules, parameters within which we operate.

-Discipline is also an attitude that provides us with the capacity of controlling our creative work so that it has continuity of intent throughout rather than fragmentation.