Intercultural Design- Lectures

05.02.2024- / Week 1- Week7
Kelly Lau Jie Ning/ 0354839
Intercultural Design/ Bachelor of Design (Honors) in Creative Media
Lectures

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INSTRUCTION

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Week 1

First of all, our lecturer took us through the MIB to let us have a basic knowledge of our projects. During briefing time, we know about what we going to do for our current project and our future projects.

Visuals are powerful persuasive mediums to provide most of our information about the world.

Fig 1.1 Visual Communicate

What are Visuals?

Fig 1.2 Visuals are...

The first design has no meaning. It just appears as a tree. Another design aspect an visuals is that visual that represents something. It comes with meaning and cultural references with value. But something the meanings don't really go across quite correctly. So this is where design sensitivity comes in.

Fig 1.3 Examples of design

Cultural sensitivity helps designers to design their visuals that not only encompass aesthetics, but it's also pleasant to look at. It's correctly portrayed, but also it can function correctly in terms of perceived information as well as providing the overall expected user experiences.

Examples: Tattoos
For sailors, the tattoos they have on their bodies symbolize the story and journeys that they unlock along the way and the not-equal star means a sailor who can always find their way home.

Fig 1.4 Sailor's tattoos

For Japanese, traditionally, Japanese tattoos began as a means of conveying societal status, as spiritual symbols, as a sort of charm for protection as well as symbolizing devotion, not unlike modern religious tattoos.

Fig 1.5 Japanese traditional tattoos

As a designer, we need to be always aware of the culture, and once this symbolism and context to create designs that are inclusive and resonate with diverse audiences.

Design significance

-what we need to do is identify the social, cultural and political spheres where the design elements reside.

-we need to look back to the root of the purpose of the design.

Fig 1.6 Design significance

Design system

Fig 1.7 Design system

Fig 1.8 Example of using the design system

Design Sensitivity

Fig 1.9 Cultural Sensitivity Awareness

Fig 1.10 Addressing Cultural Sensitivity